RECOMMENDED TOOLS
We are suckers for a good tool! Below you’ll find some of our favorites.
Keep in mind that a tool is only as good as how well you know how to use it. If you have questions about how to use these tools then drop us a line.
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Analytics
Google Optimize
Google Optimize is part of the Google Analytics Suite of products. Optimize is Google’s website testing and experimentation platform. It enables quick and easy testing of page design and content changes.
Features include:
- Great integration with Google Analytics and Google Tag Manager
- Use your already built original and variant pages OR build new variants with Google Optimize’s on-page visual editor.
- A/B or multivariate testing
- Improvement tracking along with built in probability and confidence calculations.
Communications
Twilio
Twilio allows software developers to programmatically enable voice, messaging, and video conversations within web and mobile apps.
Document Storage
Amazon S3
WP Engine is a managed hosting platform for websites and apps built with WordPress. Managed Hosting means that the WP Engine service is built with performance in security in mind.
Dropbox
Dropbox simplifies your work with a central place to access and share files.
Google Drive
Google Drive is a free cloud-based storage service that enables users to store and access files online. Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.
*We don’t recommend hosting your PDF or downloadable documents/images on your WordPress website.
Domain Registration
Namecheap
Namecheap is an ICANN-accredited registrar which provides domain name registration services and offers for sale domain names that are registered to third parties. It also provides web hosting services.
Email Marketing & Automation
Infusionsoft
Has a CRM, marketing automation, e-commerce, and affiliate system. This is a great tool for a business that already has customers and is generating revenue. Ideally, with a list of 300 or more. We’ve seen it work the best for clients who are looking to scale their businesses by systemizing and using more of a team to handle their back end.
Active Campaign
Has marketing automation and a CRM function. Not as robust as Infusionsoft but has a lot of the same function. For things like a shopping cart or affiliates you will have to get a 3rd party app. A great option for a small company who is looking to dip their toes into automation. It does have the potential to grow and scale with you as well.
PlusThis
PlusThis is a library of 50+ add-ons and integrations for Infusionsoft. This tool will allow you to increase the capabilities of your Infusionsoft marketing with dozens of pre-built solutions in the following categories:
- Conversion
- SMS
- Webinars
- Dates
- Automation
- Analytics
Email Productivity
Boomerang for Gmail
Boomerang is a tool for easy, integrated, scheduled email sending and reminders. This service allows you to schedule emails to automatically send in the future, or to postpone incoming emails, by making them disappear from your inbox into a folder or label, then bringing them back to the top of the message list at a specified time. It helps you keep your inbox clean, without losing track of important messages.
Mixmax for Gmail
Mixmax is a productivity suite for Gmail and Google Inbox. These tools will help you to reach out more effectively to prospects, clients, and customers with these features:
- Track opens, clicks, and downloads
- Schedule meetings and plan events
- Write faster with templates
- Personalize bulk emails with mail merge
- Snooze and set reminders
- Send later
- Embed polls and surveys
- Share any email to Salesforce, Slack, and other services
- Automated web previews of websites
Heat Mapping Software
TruConversion
TruConversion is an all-in-one analytics and feedback application that sees what your website and mobile visitors are doing, so you can make tiny tweaks to boost your conversions.
Hotjar
We’ve messed around with a few of these and love Hotjar the most. We like their conversion funnels especially.. This allows you to outline how you think a user should move through your site and see from the numbers what is actually happening.
Find out more here.Help Desk Software
HelpScout
HelpScout is a web-based customer service tool that provides you with an email-based customer support platform, knowledge base tool, and an embeddable search/contact widget for your support team.
Zendesk
Zendesk is an online suite of products focused on building and maintaining customer relationships. The products have a common user interface, and are being developed to provide a single login and a shared customer data platform. The family of products includes: Support/Ticketing, Guide, Connect, Explore, Help Center, Chat, Talk, and Message. The suite can be integrated with many popular CRM and social media applications.
Freshdesk
Freshdesk is a web-based customer support solution that helps you deliver support across multiple channels (phone, email, chat, social, forums and more).
Hosting
WP Engine
WP Engine is a managed hosting platform for websites and apps built with WordPress. Managed Hosting means that the WP Engine service is built with performance and security in mind.
SiteGround
Turn your blank WordPress installation into a beautiful and fully-functional website using the SiteGround WordPress Starter. No technical knowledge needed – we’ll walk you through the steps to launch your site. Start by choosing a professional design from 30+ options, then choose the key functionalities you want – a contact form, eCommerce store, photo gallery, and more. The Starter will install the features and plugins you need on your site automatically.
Meeting Software
Zoom
Online meeting software has come so far in the last few years. I’ve had trouble getting onto meetings because of large downloads and poor interfaces. Zoom is simple, easy to use and a quick download. It allows you to share screens, record and easily pass presenter mode. It’s low cost and a great service that makes my life better.
Go to Webinar
GoToWebinar erases the headache and hassle from webinars. No matter your goal or skill level, you’ll quickly see why so many love GoToWebinar. Go from preparing a webinar to presenting in fewer steps – and have a lot of fun along the way.
Membership Site Software
Memberium
This tool allows you to control if a user and see or not see content based on their contact information within Infusionsoft or Active Campaign. It is built on WordPress. Unlike other member platforms where the platform has your content on their servers, you host your own content. It is highly customizable and scalable for your business.
Find out more here.
Memberpress
MemberPress is a WordPress membership site plugin that makes it easy to charge your users for access to content and digital products such as software and e-books.
AccessAlly
AccessAlly is a WordPress plugin that combines robust membership functions, course creation, student progress tracking and easy content creation for your website. It includes secure hosting of your media content including PDFs, MP3s and videos. Further, it integrates with both live and recorded Google Hangouts.
Productivity Tools
Zapier
Zapier is a tool that allows you to connect apps you use every day to automate tasks and save time. You can connect any of 1,000+ integrated apps together to make your own automations. No programming required!
Find out more here.
LastPass
A password management service that allows you to create a Master Password and stores all your other passwords in a vault. Download browser extensions for your desktop and sync up your mobile devices with apps. One password across all devices!
AppointmentCore
AppointmentCore lets you specify times you will be available for appointments. It also checks your calendar to automatically display only the times you’re free. You can create openings any day of the week, weekdays only, or a specific date range.
TimeDoctor
Time Doctor will not only track the total time worked by every person on your team, it will also provide a breakdown on how much time is spent which projects (or clients) and tasks. Time Doctor’s data is accurate to the second, so you easily bill clients or pay employees based on tracked time.
Video Hosting
Amazon S3
Amazon S3 is object storage built to store and retrieve any amount of data from anywhere – web sites and mobile apps, corporate applications, and data from IoT sensors or devices.
Vimeo
Vimeo is a video-sharing website in which users can upload, share and view videos
Wistia
Wistia is professional video hosting for business. We help businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.
Youtube
YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and on mobile phones.
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