Switching your domain name or rebuilding your website can feel like a fresh start—but it’s also a high-stakes move. Done wrong, you could lose years of organic SEO gains, tank your rankings, and alienate customers with broken links and poor user experience.
At Business Tech Ninjas, we’ve seen firsthand how these mistakes can hurt businesses. That’s why we’re sharing the top things to keep in mind when changing your domain or rebuilding your site:
1. Domain Age Matters for SEO
Search engines trust older domains more. If your current domain has years of authority, switching to a new one can reset your SEO progress. Consider building traffic on the new domain gradually before making a full switch.
2. Protect Permalinks and Redirects
When rebuilding a site, ensure all old URLs redirect seamlessly to new ones. Neglecting this step can result in dead links, loss of traffic, and a steep drop in search rankings.
3. Don’t Rush the Process
For established businesses, these changes should be approached cautiously. Consult with an organic SEO expert to map out a long-term strategy.
By taking these steps, you can minimize disruptions and maintain your hard-earned traffic. If you need expert guidance for your business, reach out to us at Business Tech Ninjas today!