Case Study
CyberBay Website Transformation
CyberBay is Tampa Bay’s Center of Excellence for Cybersecurity & AI. BTN redesigned the public website and expanded the digital experience into a member platform with login access, a dashboard, social community features, summit recordings, and working group hubs.
Before & After Comparison
Before
A dated layout with heavier visual clutter, weaker content hierarchy, and a less polished brand presentation.
After
A more modern, structured, and professional experience with stronger messaging and clearer visual hierarchy.
Membership Platform
Beyond the Homepage: A Complete Member & Social Experience
The redesign also supports CyberBay’s logged-in ecosystem. Members can sign in, access a dashboard, participate in the community, revisit summit sessions, and engage with working groups—turning the site from a static marketing presence into an ongoing digital hub.
Member Access
Branded login flow and protected resources for members.
Social Engagement
Community feed, activity streams, topic navigation, and participation features.
Content & Collaboration
Summit recordings, speaker archives, and working group hubs.
Access Control
Secure Member Login
A branded login experience gives members a dedicated entry point into the CyberBay ecosystem while keeping the interface aligned with the main site.
Logged-In Homepage
Member Dashboard
The member dashboard gives users a clear hub for conversations, recordings, working groups, and ongoing summit-related engagement.
Social Function
Community Feed
A social feed supports member-to-member discussion, topic-based conversations, recent activity, trending posts, and community participation.
Member Content
Summit Session Library
Members can access summit session collections through a polished content library experience that makes event recordings easier to find and revisit.
Video Access
Speaker Session Archive
Session recordings are organized into searchable, card-based layouts, creating a cleaner browsing experience for post-event education.
Collaboration
Working Groups Hub
The working groups experience extends CyberBay beyond a public website into an ongoing collaboration platform with clear program pathways.
Key Improvements
Public homepage redesign
Cleaner visual direction and stronger page structure.
Member login experience
A branded entry point into protected member resources.
Logged-in dashboard
A hub for community, recordings, and working groups.
Community feed
Social participation, topics, activity, and discussion.
Summit video archive
Organized member access to summit and speaker sessions.
Working groups hub
Collaboration pathways for ongoing CyberBay initiatives.
Final Result / Outcome
The new CyberBay experience now works as both a polished public-facing website and an active member platform. The result is a stronger digital presence, a clearer path for visitors, and a richer logged-in environment where members can continue conversations, access summit content, and participate in working groups.