Case Study
Membership Site Transformation for Spring Forest Qigong
From Informative to Inspirational – A Digital Makeover
Spring Forest Qigong (SFQ), a leader in Qigong practices and meditation teachings, faced the challenge of modernizing its membership platform to enhance user experience, increase member retention, and streamline content delivery. This case study examines the transition from their legacy site, springforestqigong.com, to their new, improved platform, myuniverse.springforestqigong.com.
Before the Redesign
Outdated User Interface
- Navigation was cluttered, making it difficult for members to find relevant content.
- Mobile responsiveness was limited, leading to a subpar experience for users accessing content on smartphones and tablets.
Limited Customization
- Members could not personalize their learning journey.
- Lack of dynamic content delivery based on user behavior.
Subscription Confusion
- Membership tiers were poorly defined, causing frustration and impacting conversions.
- Limited options for upselling premium content or advanced courses.
Technical Constraints
- Slow load times and outdated infrastructure negatively affected user satisfaction.
- Integration with modern tools and plugins was restricted, limiting growth potential.
Desktop
Mobile
Desktop
Mobile
After the Redesign
Platform Transition to My Universe
The new site, myuniverse.springforestqigong.com, was built on a modern learning management system (LMS), designed to deliver content more effectively and accommodate a growing user base.
Redesigned Membership Tiers
Membership levels were simplified and enriched:
- Basic Membership: Access to a limited selection of guided meditations and introductory courses.
- Premium Membership: Access to the full meditation library, live monthly classes, and progress tracking.
- Elite Membership: All premium features plus weekly live classes, personalized coaching, and exclusive advanced content.
Improved Content Delivery
- Integration of progress tracking tools.
- Dynamic dashboards displaying member activity and tailored recommendations.
Enhanced Technical Features
- Faster load times via optimized hosting.
- Seamless integration with payment gateways, email marketing, and analytics tools.
Key Improvements
User-Centric Design is Key
Simplified navigation and tier clarity significantly boosted engagement and satisfaction.
Content Personalization Drives Retention
Features like progress tracking and tailored recommendations keep users invested.
