Case Study
Membership Site Transformation for Spring Forest Qigong
From Informative to Inspirational – A Digital Makeover
Spring Forest Qigong (SFQ), a leader in Qigong practices and meditation teachings, faced the challenge of modernizing its membership platform to enhance user experience, increase member retention, and streamline content delivery. This case study examines the transition from their legacy site, springforestqigong.com, to their new, improved platform, myuniverse.springforestqigong.com.
BTN helped SFQ move from clunky systems to a seamless experience that supports their global mission — letting the tech get out of the way so the healing could shine.
The Client
Spring Forest Qigong is a global wellness and certification company, teaching energy healing through memberships, online programs, and live certifications.
The Challenge
Their old Joomla site was creating chaos. Customers purchased products but couldn’t access them. Portals showed the wrong things. Support staff spent hours untangling complaints. Worse, many frustrated customers left silently, costing untold lost revenue and brand trust.
On top of that, they’d been stuck with another provider for over a year, waiting for a site redesign that never launched. Their tech had become a liability — draining time, money, and reputation.
The BTN Solution
BTN stepped in and rebuilt the foundation:
Launched two new sites within 8 months (a marketing site and a membership site) to reduce risk and simplify operations.
Rebuilt automations for membership onboarding.
Created clear hubs for memberships, certifications, and programs.
Fully refreshed the brand and design.
Instead of just fixing tasks, BTN became part of their operations — building systems, documentation, and training their team to keep everything running smoothly.
The Results
Customer service issues dramatically reduced.
Reputation risk eliminated by consistent product delivery.
Team freed from constant fire-fighting to focus on growth and service.
A global platform that now supports their mission, instead of undermining it.
Takeaway
BTN doesn’t just “build websites.” We turn broken, bloated systems into assets — and train your team so you’re not trapped in the same cycle again.
Before the Redesign
Outdated User Interface
- Navigation was cluttered, making it difficult for members to find relevant content.
- Mobile responsiveness was limited, leading to a subpar experience for users accessing content on smartphones and tablets.
Limited Customization
- Members could not personalize their learning journey.
- Lack of dynamic content delivery based on user behavior.
Subscription Confusion
- Membership tiers were poorly defined, causing frustration and impacting conversions.
- Limited options for upselling premium content or advanced courses.
Technical Constraints
- Slow load times and outdated infrastructure negatively affected user satisfaction.
- Integration with modern tools and plugins was restricted, limiting growth potential.
After the Redesign
Platform Transition to My Universe
The new site, myuniverse.springforestqigong.com, was built on a modern learning management system (LMS), designed to deliver content more effectively and accommodate a growing user base.
Redesigned Membership Tiers
Membership levels were simplified and enriched:
- Basic Membership: Access to a limited selection of guided meditations and introductory courses.
- Premium Membership: Access to the full meditation library, live monthly classes, and progress tracking.
- Elite Membership: All premium features plus weekly live classes, personalized coaching, and exclusive advanced content.
Improved Content Delivery
- Integration of progress tracking tools.
- Dynamic dashboards displaying member activity and tailored recommendations.
Enhanced Technical Features
- Faster load times via optimized hosting.
- Seamless integration with payment gateways, email marketing, and analytics tools.
Key Improvements
User-Centric Design is Key
Simplified navigation and tier clarity significantly boosted engagement and satisfaction.
Content Personalization Drives Retention
Features like progress tracking and tailored recommendations keep users invested.









