Case Study
IAITAM: From “One Site Does Everything” to a Clean, Professional Marketing + Membership Experience
We redesigned the IAITAM web presence to match their global professionalism, streamline the purchase journey, and deliver a modern member portal experience—without compromising the content depth IAITAM is known for.
Before the Redesign
- Homepage and key pages didn’t reflect IAITAM’s professionalism and authority.
- Content hierarchy made it harder to quickly understand offerings and next steps.
- Overall brand presentation lacked polish and consistency.
- The checkout process required many steps, creating unnecessary drop-off points.
- Users had to work too hard to complete membership and program purchases.
- Marketing, sales, and member delivery were competing in the same navigation and structure.
- Member access pathways weren’t as clear as they needed to be post-purchase.
Desktop
Mobile
Marketing Site Desktop
Marketing Site Mobile
Membership Site Desktop
Membership Site Mobile
After the Redesign
- Marketing Site: discovery → trust → conversion, with clearer sales pathways.
- Membership Site: delivery → access → retention, optimized for programs and certifications.
- Updated layout, typography, and visual hierarchy to match IAITAM’s authority.
- Cleaner navigation and clearer calls-to-action for better decision-making.
- Simplified checkout flow (fewer steps, less friction).
- More intuitive post-purchase journey for accessing member programs.
- Dedicated Certifications experience inside the membership environment.
Key Improvements
Highlights that show off the scope and impact of the IAITAM transformation.
Homepage glow up + brand alignment
We modernized IAITAM’s public presence with improved spacing, typography, hierarchy, and a more polished visual system— aligning the brand with their credibility and professionalism.
Before
After
Checkout simplified (fewer steps, less drop-off)
The prior checkout journey required too many steps. We streamlined the experience so users move from intent → purchase with less friction and clearer guidance.
Better sales pages
We rebuilt key sales pages with clearer positioning, benefit-first structure, and more scannable sections— supporting conversion without sacrificing IAITAM’s depth of information.
Before
After
Membership experience for accessing programs
By separating the membership site, we created a clearer post-purchase journey where members can quickly find programs, understand what they have access to, and move forward confidently.
Certifications page inside the membership site
Certifications are a core IAITAM value driver. We created a dedicated certifications experience inside the member environment to reduce confusion, improve navigation, and help members take action faster.