Case Study
FlexMedStaff.com – Before & After Redesign
A side-by-side snapshot of how targeted design, performance optimization, and brand clarity transformed the FlexMedStaff marketing website.
Before & After
Before the Redesign
Homepage Clarity & Call-to-Action
- Cluttered sections with competing messages
- Weak CTA placement (“Contact Us” buried in footer)
- Outdated hero imagery and vague headline
Branding & Visual Identity
- Inconsistent use of colors, fonts, and iconography
- Generic stock images
- No brand personality or voice
Navigation & User Journey
- Confusing top menu with unclear hierarchy
- No funnel for job seekers or clients
- Missing essential pages (e.g., About, Benefits, FAQs)
Mobile Responsiveness
- Poor mobile optimization (text overlapping, buttons too small)
- Slow load times on mobile
- No clickable contact buttons
Desktop
Mobile
Desktop
Mobile
After the Redesign
Homepage Clarity & Call-to-Action
- Streamlined sections with bold, focused value propositions
- Primary CTA (“Join Our Team”) emphasized above the fold
- Modern hero section with strong headline: “Empowering Medical Professionals”
Branding & Visual Identity
- Professional, cohesive branding aligned with healthcare industry standards
- High-quality images tailored to healthcare staffing
- Confident, inviting tone of voice throughout the site
Navigation & User Journey
- Clear, minimalist navigation with intuitive structure
- Split funnel navigation: “Find Jobs” vs “Hire Staff”
- Full sitemap implemented for comprehensive UX
Mobile Responsiveness
- Fully responsive layout, optimized for mobile-first experience
- Optimized assets and lazy loading for performance
- Mobile-friendly click-to-call and inquiry buttons
The new FlexMedStaff.com isn’t just a facelift—it’s a full strategic transformation.
The site now tells a compelling story, guides both clinicians and staffing partners effortlessly, and positions FlexMedStaff as a credible, modern brand in the competitive healthcare staffing market.