If your business is struggling with technology implementation, you’re not alone. Many business owners feel stuck, frustrated, and overwhelmed by systems that just don’t work the way they need them to. The worst part? You may not even realize that the root of the problem isn’t the software—it’s who you’ve hired to manage it.
Most business owners unknowingly hire the wrong people for the wrong tasks when it comes to technology. They bring on an admin and expect them to troubleshoot technical issues. They hire a technician and expect them to think strategically. They bring on a technologist and expect them to set business direction. And when things inevitably go wrong, they think, I just need a better system.
But the truth is, the system itself is rarely the issue. The real issue? A misalignment between the level of expertise required and the person doing the job.
Recognizing the Symptoms
How do you know if you have the wrong people in place? Here are some telltale signs:
- You’re constantly fixing fires instead of preventing them. If tech issues keep popping up without a clear resolution, you might have a technician who can fix problems but isn’t optimizing for long-term stability.
- Your team gets stuck or overwhelmed by tech decisions. If you rely on an admin or technician to make strategic choices about your tech stack, they may lack the high-level thinking needed to future-proof your business.
- You’re doing too much of the work yourself. If you, as the business owner, are constantly stepping in to handle or untangle tech messes, it’s a sign that you don’t have the right people in place.
The Solution: Aligning the Right People with the Right Roles
There are four key roles in managing technology, and understanding them can be a game-changer for your business:
- Admin: Works within systems, follows instructions, and escalates issues. They don’t troubleshoot or optimize.
- Technician: Implements and executes tasks but doesn’t think strategically about the bigger picture.
- Technologist: Bridges the gap between business needs and tech solutions, optimizing and future-proofing systems.
- Strategist: Ensures technology aligns with long-term business goals but doesn’t handle the day-to-day implementation.
Making Your Tech Stack Work for You, Not Against You
By getting the right people in the right roles, you can stop the cycle of putting out fires and start building a business that runs smoothly, scales efficiently, and allows you to focus on growth.
If you’re ready to realign your team and finally get your tech working for your business, we can help.